Design CoLab Partners is a multidisciplinary independent holding company that unites a collective of creative ventures specializing in brand strategy, design, and visual storytelling. Founded by Jose Alonso—an architect turned brand consultant and creative director—the company operates at the intersection of design intelligence and purposeful storytelling. Design CoLab’s portfolio includes:
Fueling growth through brand intelligence.
A brand-focused creative studio. We solve modern business challenges through the lens of brand.
Dedicated to capturing the essence of brands through commercial photography and video.
Together, these entities offer a comprehensive suite of services—from strategic brand development and identity design to immersive storytelling and visual content creation—aimed at helping organizations evolve and resonate with their audiences.
I'm a brand consultant, strategist, and creative director with a deep focus on transformation by helping organizations evolve through brand clarity, design intelligence, and purposeful storytelling.
As founder of DeepDive Brands, A&Co, and asimétrica, I lead ventures that span strategy, identity, and visual storytelling by working with clients across industries to realign, reimagine, and relaunch their brands with intent. I also serve as Creative Director for TEDxSanDiego, shaping narratives that inspire global audiences.
Originally trained as an architect in Mexico City, I bring a design mindset that values both the macro vision and micro details. Since launching my first branding firm in 2007, I’ve partnered with startups, institutions, and global corporations to craft cohesive brand ecosystems and experiences that resonate.
I regularly speak at design conferences and universities on brand strategy, experience design, and the future of creative leadership.